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What are the range of ‘communicative acts’ that successfully traverse ethnography and business/insights/strategy? Is it .ppts and white papers all the way down?

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Elizabeth F. Churchill / A Profile

Part of an on-going series profiling people, institutions and programs in the EPIC People community. by Katharina Rochjadi, Swinburne University of Technology At 7 am sharp on a Monday morning, Skype broke the silence with an incoming call. On the line was an affable, well-spoken woman with a British accent. It was Elizabeth Churchill, a familiar name in the EPIC community and a founding member of its steering committee. It was a great pleasure to speak with such a prominent figure in ethnographic praxis. Elizabeth is Executive Vice President of ACM SIGCHI and Director of User Experience at Google. Until…

Maria Bezaitis / A Profile

Editor’s Note: This week’s blog entry is a part of our on-going series profiling people, institutions and programs from the EPIC People community.   By Amina Benhima, Swinburne University A PhD in French Literature and Cultural Studies from Duke University (1988-1994), Maria Bezaitis may appear to have a surprising career as a scientist inside Intel’s Interaction and Experience Lab. But as she says, her vast literary studies exploring modernist literary movements in the context of new technological developments, ultimately led her into such a field of work. Bezaitis felt she had learned about “the changing nature of everyday life” and…

Models of Enchantment and the Enchantment of Models

By Simon Roberts, Partner, Stripe Partners This is a piece about certain types of objects. Those objects are models. I want to suggest that models are objects that are central to the various practices in which EPIC People are engaged for three reasons. Firstly, they help manage situations of uncertainty. Second, they are tools for communications. Third, they represent technologies of enchantment. Let’s take uncertainty first. Like it or not, life is full of uncertainty. “Given the inherent ambiguity of all reality and the nagging suspicion that we always exist on the edge of existential chaos, objects work to hold…

Scurvy and the Practice of Insights Research

By Peter Levin, Intel Corporation I. Intel recently ran an internal marketing conference, where a research firm shared with us a dozen or so technology trends, each with potential to “disrupt” our business. To narrow down discussion about these trends, we were asked to “vote” on which of these trends we thought were most important. And then we could focus our attention on those. While the conference ended up being interesting (maybe more for the networking than the content), I left wondering things like why voting would matter for determining the consequences of future shifts on our markets. And I…

Surfing a Wave; Passing it Forward [profile-SDU]

EDITORS NOTE: With this piece by Eric Arnould about SDU, we are introducing “Profiles” to Perspectives. At least once a month we will profile an individual, organization or program from the EPIC Community. If you have suggestions on who or what you’d like to see a profile about, let us know. For now, enjoy.   By Eric J. Arnould, Southern Danish University Culturally inspired and often ethnographically informed research has constituted a consistent thread of output from faculty in business school marketing departments for over thirty years (Arnould and Thompson 2005, 2007; Sherry 1991, 2014; Thompson, Arnould and Giesler 2013). This…