Ask EPIC

What are the range of ‘communicative acts’ that successfully traverse ethnography and business/insights/strategy? Is it .ppts and white papers all the way down?

Read more

Join EPIC today!

Become part of a world-wide network that produces expert knowledge, increases ethnography’s influence, and expands opportunities for ethnographers. Learn more!

Read more

Scurvy and the Practice of Insights Research

By Peter Levin, Intel Corporation I. Intel recently ran an internal marketing conference, where a research firm shared with us a dozen or so technology trends, each with potential to “disrupt” our business. To narrow down discussion about these trends, we were asked to “vote” on which of these trends we thought were most important. And then we could focus our attention on those. While the conference ended up being interesting (maybe more for the networking than the content), I left wondering things like why voting would matter for determining the consequences of future shifts on our markets. And I…

Surfing a Wave; Passing it Forward [profile-SDU]

EDITORS NOTE: With this piece by Eric Arnould about SDU, we are introducing “Profiles” to Perspectives. At least once a month we will profile an individual, organization or program from the EPIC Community. If you have suggestions on who or what you’d like to see a profile about, let us know. For now, enjoy.   By Eric J. Arnould, Southern Danish University Culturally inspired and often ethnographically informed research has constituted a consistent thread of output from faculty in business school marketing departments for over thirty years (Arnould and Thompson 2005, 2007; Sherry 1991, 2014; Thompson, Arnould and Giesler 2013). This…

Researchers @ hackathon

By Jeff Davison, Microsoft I spent 44 hours with hackers to learn that everything I thought I knew about hacking was wrong. In the process, I learned that events like hackathons represent a similar social hub to those Jan Chipchase identifies in his book Hidden in Plain Sight. These hubs help researchers find their feet quickly in new cultures. As a research community, we can help one another by sharing details of these hubs and some of the reasons we have for choosing them. Hackathons attract lead users, which makes them useful to people tasked with delivering formative research. If…

Friday in Tokyo: Co-creation – Ethnographer to Change Agents

Authors: Stuart Henshall & Dina Mehta – Convo How can we move from observation to co-creation? Or, from observer to co-conspirator and change agent? This post shares part of a project design that took that journey. It was Friday in Tokyo. We had been there just six days and this was the second country in thirteen. It was Friday, almost 1:00pm and the Co-creation Workshop with 18 young mums, our clients (8 attending) translators (4) and ourselves (3) was about to begin. We were in a large room. A part had been screened off earlier for “baby care”. The majority…

Accounting for Value Salon at EPIC 2014

By Simon Roberts, Stripe Partners and Rita Denny, Practica Group What’s our worth? What are the rhetorics ofvalue? This question is never far from the minds of individual practitioners and this diverse community. Value takes many forms and is denominated in many currencies. The worth of these currencies changes in time and space as business environments change, and in response to changes our own practices in and with organizations. So how do and should we talk about ourselves now into the future? In putting together this Salon, Rita and I were conscious that we were taking on tensions that sit…