São Paulo, Brazil / October 5-8
Hotel Tivoli

EPIC is the premier international gathering on the current and future practice of ethnography and design in the business world.


In 2015, EPIC will celebrate its 10th anniversary by crossing the equator to the southern hemisphere for the first time. Our theme Building Bridges reflects this crossing and the diverse connections among people, places, industries, and disciplines at the heart of ethnographic praxis.

São Paulo is a setting that invites us to examine the ways in which ethnography and design have affected and been affected by complicated dynamics of social, economic, political, and cultural flux. It highlights the needs and opportunities to build bridges—north-south, east-west, poor-rich, developed-developing, large-small, fast-slow, traditional-transcendent, all together.

We are looking forward to celebrating EPIC’s 10th anniversary in São Paulo. Please join us!