by Emilie Hitch | Jan 11, 2016 | PechaKucha
In multiple cities and countries, ethnographic research unfolded in local ice rinks, Subway sandwich shops, high-school parking lots, and family homes. The objective was for a major hockey equipment company to learn more about their customers “off the ice” –...
by Carrie Yury | Jan 11, 2016 | PechaKucha
As a working mother it’s important to me that my 5 year old knows what I do. This isn’t just so that she understands where mommy goes all day. It’s also because I feel that it is critical that I provide her as many examples as possible of women who are taking...
by Derek Kopen, Julie Capron | Jan 11, 2016 | PechaKucha
According to John Lennon, “All you need is love…” Do these words still hold true? What happens when society, family, or friends don’t approve? Or when cultural values make finding love feel awkward or taboo? Digital has forever changed what is accepted and expected in...
by Shaheen Amirebrahimi | Jan 11, 2016 | Paper
This paper seeks to examine some of the underlying tensions that shape how and why ethnographers in industry often find their efforts devalued or not realized by stakeholders – i.e. “moments of disjuncture.” I argue that in many large corporations there is a...
by Luis Arnal | Jan 11, 2016 | Keynote
Luis Arnal has been working at the intersection of business, design and social sciences for 20 years. He is co-founder and CEO of INSITUM, a leading innovation consulting firm with 120 employees and offices in the US, Brazil, Spain, Mexico, Peru, Colombia and...
