by Kirsten Bandyopadhyay, Rebecca Buck | Jan 11, 2016 | Paper
In this never before shared case study, we explain how our UX research team increased its scope of work from surface-level UI issues to a full portfolio of user-centered research. We use organizational ethnography and organizational change literature to develop a...
by Elizabeth F. Churchill | Jan 11, 2016 | Keynote
Elizabeth Churchill, Director of User Experience at Google, is an applied social scientist working in human computer interaction, computer mediated communication, mobile/ubiquitous computing and social media. Prior to joining Google, Elizabeth was Director of Human...
by Jonathan Leroy Biderman | Jan 11, 2016 | Paper
Recent developments in the scholarship of ethnography, combined with growing recognition of the value of collaboration in business, present industrial ethnography with the opportunity to exercise greater agency and leadership. This paper considers updates to theory...
by Laura Ciria-suárez, Robert Andrew Bell | Jan 11, 2016 | Paper
This paper examines the sales force in a retail setting, considering how Business Anthropology can enlighten managerial practices as a means to defining organisational strategy. Specifically, we look at sales force engagement, motivation and reward – considering how...
by Daniela Cuaron, Emma Saunders, Matthew Ellingsen | Jan 11, 2016 | Paper
This paper discusses a collaborative research model, referred to as ‘The Art of Empathy’. This is a model developed to integrate ethnographic practices in small budget economies. The paper aims to contribute to the variety of working approaches to ethnography in...
