by Maria Cury | Jan 11, 2016 | Paper
In this paper I propose that applied ethnographers should think critically and innovatively about the practice of producing fieldnotes in ethnographic research. Critical thought on ethnographic fieldnotes has been relatively underdeveloped, both in applied and...
by Carolyn Hou, Mads Holme | Jan 11, 2016 | Paper
This paper reflects on the evolving nature of ethnographic praxis in industry and argues that we must move beyond research and towards strategy in order to elevate our praxis, and to deliver real impact and value for our clients. Although this conversation is not new...
by Brigitte Jordan, Christina Wasson | Jan 11, 2016 | Paper
Researchers have long explored the desirability and benefits of industry-university collaborations and acknowledge they can be fraught with difficulties. We examine one such alliance, focused on driverless cars, a current hot topic in the public imagination and in...
by Andrea Judice, Marcelo Judice, Ilpo Koskinen | Jan 11, 2016 | Paper
This paper describes two projects, Vila Rosario and Vila Mimosa, two pieces of ethnographic research that aimed at improving public health in poor corners of Rio de Janeiro, Brazil. The research sought to improve public health in these two marginalized communities in...
by Susana La Luz-Hawkins | Jan 11, 2016 | Paper
Businesses often face the challenge of reaching out to people in contexts that are wholly different from the world they operate in and they are regularly attempting to create experiences for consumers that exist within complicated dynamics of social, economic,...