by Aparna Ray, Dina Dastur Mehta, Stuart Henshall | Aug 16, 2016 | Perspective
We find our clients constantly look for deeper meaning and nuanced user insights to help them innovate, stay ahead and rise to the challenges of business. At the same time, cross-functional teams within the organization want research to throw light on their focal...
by Christine Birtel, Jason Pajtas, Michelle Green | Aug 15, 2016 | Perspective
Large organizations have been on a quest to harness the power of big data to inform and drive all kinds of decisions—from finance and fraud prevention to product development and marketing. Organizations from the U.S. government, to retailers, to major financial...
by Alex Jinich | Aug 10, 2016 | Perspective
A person’s wellbeing is in great measure a product of a pleasant environment, and as a society we are placing progressively more value in creating such environments in the form of comfortable offices, welcoming homes, and inspiring shops. It is remarkable, for...
by Ed Liebow | Aug 9, 2016 | Perspective
What’s the first thing to do if, at the end of your work day, you come home to your apartment and see a river of water flowing out from under the washroom door, threatening to harm your home and your downstairs neighbor’s? Do you start to clean up the mess while the...
by John Payne | Aug 5, 2016 | Perspective
In the early 1970s, Nick Lowe wrote a song from the perspective of an old hippie character. This character laments change as he witnesses the cultural pendulum swing from the peace and love 60s into the hard-edged 70s. It’s not clear whether Lowe—or Elvis Costello,...
