by Joshua Dresner | Jan 13, 2017 | Case Study
Case Study—This case study highlights the value of taking clients through their own ethnographic encounters during a customer experience project. It demonstrates how taking key project stakeholders on fieldwork builds their empathy with their sales and service...
by Daniela Cuaron | Jan 13, 2017 | Case Study
Case Study—This case study discusses the role ethnography played in fostering collaboration across two organizations during a research project. It explores how the opportunity for collaboration emerged, why it was seized upon, and what it meant for the project. The...
by Teri Kwant, Nancy O'Brien | Jan 12, 2017 | PechaKucha
PechaKucha
by Karen Ho | Jan 12, 2017 | Keynote
KEYNOTE ADDRESS Karen Ho is Associate Professor of Anthropology, University of Minnesota, Twin Cities. Her research centers on understanding and analyzing the culture of finance and financial institutions, its impact on corporate America as well as on broader norms of...
by John F. Sherry, JR., John W. Sherry | Jan 12, 2017 | Keynote
KEYNOTE ADDRESS John F. Sherry, Jr. is Herrick Professor of Marketing at the University of Notre Dame. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics. He is widely published...
