Advancing the Value of Ethnography

Activating Research Insights for Business Impact

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This tutorial teaches methods you can use to involve, inspire and activate your business stakeholders to take action on your research findings.

Many of us get into research because we love understanding human beings and want to help businesses design better products to solve the big challenges humanity faces. However, too often we do solid research that does not translate into product or service improvements. We are trained on how to conduct, synthesize, and write up findings; not how to influence or inspire people to follow those recommendations. Most of us are self-taught, or we have learned from our peers, how to navigate the business landscape.

This tutorial teaches methods you can use to involve, inspire and activate your business stakeholders to take action on your research findings.

Instructor

Shipra Kayan is the design evangelist at Miro. Before joining Miro, Shipra led teams of UX Researchers, Designers, and Product Managers at Upwork and Miro. She has led dozens of design workshops facilitating connections and aha! moments between researchers, designers, and product managers.

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