Across two decades, our journey as research practitioners has been undeniably dynamic, defined by moments of recognition and rejection. As we reflect on the evolution of our industry amidst shifting social landscapes, corporate upheavals, and evolving economic demands, it’s crucial to reexamine our collective role. Finding harmony within our journey, this narrative portrays how, like the flight of a kite, we remain steadfast against the gusts of change, anchored by our unyielding commitment to enhancing lived experiences through design and innovation.
With a degree in Sociology and Women’s Studies from The Ohio State University, Leah McDougald’s early career in the non-profit sector involved leading empowerment courses for survivors of abuse, shaping her commitment to understanding human needs. Her journey led her to the forefront of design research, conducting international ethnographic studies in Asia and Europe, providing a global perspective to her work. In 2014, Leah founded McDougald Research.
Mackenzie Shaw is an experienced strategist, researcher, design thinker, and problem solver with 20+ years of professional experience. Armed with an Industrial Design degree from The Ohio State University, her career spans both corporate and agency environments where she has conducted global research and led design, research, and strategy teams. With the ability to navigate the intersection of user needs and business objectives, she has an expertise in aligning stakeholders and influencing strategy.
