Larger than Life: Personal and Social Transitions within Type 2 Diabetes
Type 2 diabetes, a chronic illness, is reaching epidemic proportions in North America. Pharmaceutical and consumer companies alike are embracing ethnography as a...
Not Lost in Translation: Maximizing Impact in Marketing Ethnography through Bivocality
The bivocal approach is a systematic research and strategy framework that leverages marketing professionals’ and social scientists’ unique perspectives in order...