 
                                                            How to Scale a Culture of Human Understanding
                                        IBM is big. We have around 350,000 employees including 20,000 design and user experience professionals, and only a fraction of them are experienced design researchers....                                    
                                                                
                             
                                                            Doing Design Research in a Cognitive World
                                        EPIC2017 Platinum Panel Overview Increasingly, experiences are being created that incorporate augmented intelligence, promising to make us smarter, more efficient,...                                    
                                                                
                             
                                                            Scaling Empathy through IBM Design Research
                                        As consultants we practiced the basics of design thinking and user centered design for years with a range of organizations. However, upon joining IBM and learning...                                    
                                                                
                            