No One Reason for It: Workforce Diversity, Cultural Complexity, and Staff Retention at BMW MINI
This case study is based on an ethnographic investigation conducted in 2003 at the BMW Plant Oxford automobile factory focusing on issues of staff retention. The...
Auto Ethnography
“Where is Hassan?” I asked the assembled team of programmers. “And please don’t tell me he’s on the track, running with the automobiles?” Rose tossed...
Strategic Ethnography and Reinvigorating Tesco Plc: Leveraging Inside/out Bicultural Bridging in Multicultural Teams
This paper focuses on a study of Tesco Plc conducted in 2011, in which we trained a multicultural team of nine Asian managers to become in-house ethnographers of...