Let’s Get Off the Pop-Neuroscience Bandwagon
Interest in the unconscious and the instinctual has been on the ascent for several years now in many research realms that EPIC members inhabit. In consumer research...
The De-skilling of Ethnographic Labor: Signs of an Emerging Predicament
An oft-stated rule in design and engineering is, “Good, fast, cheap: pick two”. The success of ethnography in business has forced this rule into action with...