Ethnographic Thinking: From Method to Mindset
It’s more important than ever to have a firm grasp of our full value as ethnographers. In addition to “understanding users,” or serving as conduits for “the...
Eyes on Tomorrow: How Pathfinders Help Facebook See beyond the Horizon to Build Responsible Products
An EPIC2021 Sponsored Panel by Facebook Pathfinders, foresight strategists, and responsible innovation researchers help Facebook understand how cultures and communities...
Using Your Ethnographic Superpowers to Build Partnerships in Cross-Functional Teams
Overview Building relationships within cross-functional teams is always challenging. Join Jay Hasbrouck as he explores four key ways to build on your skills as an...
不仅仅只是一个“工具箱”：民族志思维能为动态变化市场提供什么价值？
ORIGINALLY PUBLISHED IN ENGLISH: Beyond the Toolbox: What Ethnographic Thinking Can Offer 译者: Yulin Wang and Kaixin Li 写于从西雅图飞往法兰克福的汉莎航空490航班上...
Building an Innovation Strategy from Cultural Insights
“Innovate or die”—this dictum is driving companies to build their innovation capacity, and fast. Most are turning to now-familiar practices such as Design...
Tutorial: Ethnographic Thinking for Wicked Problems – Framing Systemic Challenges and Catalyzing Change
Overview In this interactive tutorial, participants explored ways in which ethnographers can have an expanded role in addressing social issues and other wicked problems....
Beyond the Toolbox: What Ethnographic Thinking Can Offer in a Shifting Marketplace
(This article is also available in Chinese) Lufthansa flight 490, Seattle to Frankfurt Dinner just served, everyone was settling in, each in various stages of preparing...
“Why Are You Taking My Picture?”: Navigating the Cultural Contexts of Visual Procurement
This paper explores how methods used to procure ethnographic visuals transition between different cultural histories and varying visual vocabularies. We use an instance...