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Ethnography for Organizational Change
Organizations are realizing that successful change requires the ability to understand work practices as cultural practices. They need to go beyond the ubiquitou...
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Your Client Relationship Is an Ethnographic Field
Some years ago a renowned UK-based charity invited me to help them understand why their legacy donations had flat lined for two years. The conventional wisdom h...
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Decoding Organizational Culture: An Anthropological Mindset
Overview What is organisational culture and how does it shape how we work? Why does the business world and organisations tend to misunderstand organisational cu...
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Big Data or ‘Big Ethnographic Data’? Positioning Big Data within the Ethnographic Space
This paper offers a cultural analysis of the different narratives that currently frame the concept of Big Data. With specific attention to how the ethnog...