When ‘The Emperor Has No Clothes’: Performance, Complicity and Constraints on Communication in Corporate Attempts at Innovation
When ethnographic or market research is employed to help de-risk potential products and services, the focus is typically on understanding markets, cultures and contexts...
Place and Small Businesses: Reflections on Ethnographic Research in and on Place
This paper examines the often taken-for-granted role of ‘place’ and geography (cities, neighborhoods) in business ethnography, using research on small business...
“Ethnography of Ethnographers” and Qualitative Meta-Analysis for Business
The use of meta-analytic studies has grown steadily in recent decades as a means of establishing greater confidence and robustness of social science findings, but...
Policy Change Inside the Enterprise: The Role of Anthropology
This paper addresses corporate policymaking and its varied meanings through organizational hierarchies and across departments. We argue for an approach to policymaking...