What’s Next versus What’s Valuable: Perspectives on the Value of Ethnography in a Future-Focused World
Ethnographers operating in the future-focused context of business consultancy face a core challenge. Our approach is holistic and human-centric, “based on the...
What’s Next versus What’s Valuable: Ethnography in a Future-Focused World
Does the intense focus on “what’s next” come at the expense of “what’s valuable”? Why is it considered more important to design for what is changing...