From Inspiring Change to Directing Change: How Ethnographic Praxis Can Move Beyond Research
This paper reflects on the evolving nature of ethnographic praxis in industry and argues that we must move beyond research and towards strategy in order to elevate...
Turn and Face the Strange: An Ethnographic Approach to Change Management
The ability to lead organizational and cultural change has never been a more critical factor for success in business than today. With renewed urgency many executives...
“Out of the Labs”: The Role for Ethnography in Guiding Clinical Trials
Ethnography and clinical research appear fundamentally disparate, even conflicting. Their very objectives are dichotomous – the latter moves molecules ‘from...
Close Encounter: Finding a New Rhythm for Client-Consultant Collaboration
In the current economic uncertainty ethnographic consultants are asked to intensify their client focus and to demonstrate and improve the relevancy and impact...