Co-opetition as the New Path to Innovation? Negotiating Strategic Change through User-Centred Design Approaches
This essay analyses how consensus was reached in a co-opetitive setting by looking at two, consecutive but related projects spanning from 14 to 18 months in length....
What Happens When You Mix Bankers, Insurers, Consultants, Anthropologists and Designers: The Saga of Project FiDJI in France
This essay explores an initiative carried on by a group of three banks , two insurance companies and a consulting firm, European leader in the field of innovation,...