加速用户研究:在Spotify我们如何从速度出发管理用研洞察
ORIGINALLY PUBLISHED IN ENGLISH: Accelerating User Research: How We Structure Insights for Speed At Spotify 一直以来,由于人们认为用户研究的有效性较低,用户研究所得的洞察都在产品开发中被边缘化。我在职业生涯的第一阶段致力于提倡组织为什么该积极地听取用户的意见和想法,为什么每一个人应该相信定性见解可用于指导他们的决策,以及为什么用户研究是需要专业技能的实践领域。...
Building User Research: Careers, Teams, and Leadership
Overview Systematic study of people as users of services and products has a long history, but the practice in the industry, commonly known as user research, is as...
Accelerating User Research: How We Structure Insights for Speed At Spotify
(This article is also available in Chinese) Instead of asking how we can further speed up research itself, the question becomes how we can better integrate research...
Cross-disciplinary Insights Teams: Integrating Data Scientists and User Researchers at Spotify
Sara Belt and Peter Gilks respectively lead the Creator and Free Revenue Product Insights teams at Spotify. In this article, Sara will explore the practice of User...