From Ancestors to Herbs: Innovation According to the ‘Protestant Re-formation’ of African Medicine
This paper argues that popular healthcare practice in urban South Africa bears little resemblance to the essentialized descriptions of ‘Traditional African Medicine’...
Grass Roots Campaigning as Elective Sociality (or Maffesoli Meets ‘Social Software’): Lessons from the BBC iCan Project
This paper is based on ethnographic research during the development phase of the BBC iCan website. It discusses how we defined the object of study that would become...
STAND Where You Live: Activating Civic Renewal by Socially Constructing Big Ethno
This paper explains how STAND Chattanooga became the world’s largest community visioning process in 2009. Behind its public success, the authors relate the underlying...
Reinvention and Revisioning in an Appalachian Industry Cluster
ABSTRACT The theme Evolution/Revolution invites us to consider how historiographical frames are imposed on human events, and to reflect on the capacity of ethnography...
The ‘Inner Game’ of Ethnography
Ethnography’s external outputs such as contextual photos, process models, and personas have overshadowed the actual ‘way’ of practicing ethnography (which...
Engineers “On The Ground”: Mass Observation at Moto
Of course, EPIC has always been a ‘community of praxis’ (as much as practice) helping attendees put what they learn into action. For us at Motorola Mobility,...