Ethnographers Don’t Create Futures, People Do: Ethnographic Context and Facilitating Better Futures
The future, of course, is inherently unpredictable. As the EPIC2021 theme Anticipation begins, “There are no future facts. Yet we humans constantly create pot...
Recalibrating UX Labs in the Covid-19 Era
Early in 2020 as a result of Covid-19, Convo—along with companies around the world—moved all research in India to remote solutions. This was quite a change ...
New Forms of Literacy are Expanding Digital Expression
Some time ago I watched an older Indian woman using Google Assistant to access recipes. She expressed how thrilled she was: her family would be eating new meals...
Great Interpreters Inspire Insights: The Gifts around Language Dialogues
International research is exciting but often daunting. Ethnographers are trained to understand cultural difference and nuance, but without the right cultural gu...
Do You See What I See?: Mobile Labs Enrich Ethnographic Nuancing
We find our clients constantly look for deeper meaning and nuanced user insights to help them innovate, stay ahead and rise to the challenges of business. At th...
Friday in Tokyo: Co-creation – Ethnographer to Change Agents
How can we move from observation to co-creation? Or, from observer to co-conspirator and change agent? This post shares part of a project design that took that ...