Branding in an Age of Consumer Agency
Bibliography Case Studies in this Talk: McCabe, Maryann & Timothy deWaal Malefyt and Antonella Fabri. 2017. Women, Makeup and Authenticity: Negotiating Embo...
Performing Magical Capitalism
Systems of Magic at Work Today Central Bank capitalism, Islamic finance, World Economic Forum meetings, contracts, profit ⎼ these are not the themes that gene...
Ethnography of Change: Change in Ethnography
This paper examines change as a model for success in ethnography. In business vernacular, change is relative to difference, and difference is thought to add val...
How Consumers Create Value in a Recession Economy
This essay examines a conscious shift in the cultural flows of consumption practices. It explores the ways consumers are generating and sharing shopping ...
And now a word from the EPIC2014 co-organizers . . .
The practice of ethnography can be described, among other ways, has having the emergent qualities of relationality, fluidity and creating a sense of place. Thes...