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Grounded Models: The Future of Sensemaking in a World of Generative AI
The promise of generative AI technologies is seductive to product leaders: frictionless research in which synthetic data can be both generated and analysed via ...
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Integrating Data & Social Science
In Stripe Partners’ report The New Research Playbook, Stripe Partners outlined one important shift that practitioners need to embrace: the skillset shift from...
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My AI versus The Company AI: How Knowledge Workers Conceptualize Forms of AI Assistance in the Workplace
GSuite is changing the nature of Knowledge Work across 5 million businesses through AI-powered assistance. To ensure that this evolution reflects the aspiration...
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Doing Ethnography in AirSpace: The Promise and Danger of ‘Frictionless’ Global Research
‘AirSpace’, according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (in...
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Book Review: The Paradox of Sensemaking
Sensemaking: The Power of Humanities in the Age of the Algorithm Christian Madsbjerg 2017, 240 pp, Hachette Books Excerpt Christian Madsbjerg has done a huge am...
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Book Review: The Field Study Handbook, by Jan Chipchase
Jan Chipchase has done something few of us would dare: write down his trade secrets and give them away in a book. In The Field Study Handbook he shares hard-ear...
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Strategy as an Unfolding Network of Associations
Cast Study—This case explores a business strategy development project run by Stripe Partners for a London-based online healthcare company, Dr Ed. The first pa...
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Knowing That and Knowing How: Towards Embodied Strategy
This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with it...
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Ethnography & Strategy: An ‘Open Letter’ from the EPIC2015 Salon
A wonderful, diverse group actively participated in the Ethnography & Strategy Salon at EPIC2015 in São Paulo, and we’d like to share some of that experi...