From Field to Office: The Politics of Corporate Ethnography
Critical corporate ethnography does not stop at the field or our reports but extends into our day-to-day work in the office. Using the example of internal research...
Taking the Driver’s Seat: Sustaining Critical Enquiry While Becoming a Legitimate Corporate Decision-Maker
Staying relevant (to the business) is at the heart of career-advancement and (increasingly) job-security, particularly, in a business unit. It embodies a number...
Ethnography Injection at a Google UX Sprint
In May 2014, 180 Google employees participated in a UX sprint week in the Bay Area focused on innovating gamechanging advertising and commerce solutions. Those...