Case Study—This is a case about how Mozilla, the open source browser company, set out to reconnect with ‘collaborating in the open’ to regain its competitive advantage. This case describes how a multi-disciplinary research team used ethnographic, market, and data analysis to articulate and clarify...
As part of an internal UX team, researchers at a multinational tech corporation were tasked with improving the...
The Gulf Coast of the USA encompasses impoverished communities, vibrant urban centers, farms, and a rich culture....
Crisis events can profoundly alter a person's relationship with technology that require product solutions to meet...
The case study presented is an in-depth view on the project “Casa nel Parco” (translated as “the House in the Park”), a three-year, European-funded project (ERDF Funds 2014-2020) in the Italian region of Piedmont that involves 4 hospitals, 2 large companies, 14 small-medium enterprises, 2...
Agency and automation is explored through three case studies of the use of Cobots – collaborative robots – in three different auto production firms. The business challenges faced by these firms include labor shortages, quality control and reduction of waste. The Cobot solution resulted in...
NASA plans to send humans to Mars as early as the 2030s. Such a complex and expensive undertaking is justified by the fact that only humans have the unique set of abilities inherent to scientific exploration. A team of four graduate students from Carnegie Mellon’s Master of Human-Computer...
Case Study—This case draws on work in the energy efficiency industry where many utilities rely on data-driven insights and decision-making to encourage consumers to adopt energy-saving products and behaviors. In this highly regulated industry, utility staff must show value through big data, and...
This case demonstrates how ongoing ethnographic research from within a corporation led to the re-segmentation of a market. The first part of the case focuses on how a team of social science researchers at a major technology company, Intel, drew on past research studies to develop a point-of-view...
This case study is based on an ethnographic investigation conducted in 2003 at the BMW Plant Oxford automobile factory focusing on issues of staff retention. The study found that the workforce, as well as being diverse in conventional terms, was also divided in less immediately identifiable ways,...