Crisis events can profoundly alter a person's relationship with technology that require product solutions to meet...
Genre: Case Study
Who Cares Where?: A Pivotal Ethnographic Study for Italian Hospital Homecare
The case study presented is an in-depth view on the project “Casa nel Parco” (translated as “the House in the Park”), a three-year, European-funded project (ERDF Funds 2014-2020) in the Italian region of Piedmont that involves 4 hospitals, 2 large companies, 14 small-medium enterprises, 2...
Boundary Crossings: Collaborative Robots and Human Workers
Agency and automation is explored through three case studies of the use of Cobots – collaborative robots – in three different auto production firms. The business challenges faced by these firms include labor shortages, quality control and reduction of waste. The Cobot solution resulted in...
More Than A Robot: Designing for the Unique Advantages of Sending Humans to Mars
NASA plans to send humans to Mars as early as the 2030s. Such a complex and expensive undertaking is justified by the fact that only humans have the unique set of abilities inherent to scientific exploration. A team of four graduate students from Carnegie Mellon’s Master of Human-Computer...
When Customer Insights Meet Business Constraints: Building a Go-to-Market Strategy for a Smart Home Offering in a Regulated Space
Case Study—This case draws on work in the energy efficiency industry where many utilities rely on data-driven insights and decision-making to encourage consumers to adopt energy-saving products and behaviors. In this highly regulated industry, utility staff must show value through big data, and...
Creating a Creators’ Market: How Ethnography Gave Intel a New Perspective On Digital Content Creators
This case demonstrates how ongoing ethnographic research from within a corporation led to the re-segmentation of a market. The first part of the case focuses on how a team of social science researchers at a major technology company, Intel, drew on past research studies to develop a point-of-view...
No One Reason for It: Workforce Diversity, Cultural Complexity, and Staff Retention at BMW MINI
This case study is based on an ethnographic investigation conducted in 2003 at the BMW Plant Oxford automobile factory focusing on issues of staff retention. The study found that the workforce, as well as being diverse in conventional terms, was also divided in less immediately identifiable ways,...
Developing Socially Acceptable Autonomous Vehicles
Case Study—Recognizing that the movement of cars on the road involves inherently social action, Nissan hired a team of social scientists to lead research for the development of autonomous vehicles (AVs) that engage with pedestrians, bicyclists, and other cars in a socially acceptable manner. We...
#GoingEthno in the Indian Bureaucracy
Case Study—Based on experience of working in the Department of School Education, Government of Haryana on a Management Information System being built to reduce administrative workload on teachers and bureaucrats, this case study describes how ethnography was used to understand and address the...
How Friction Led to a More Intentional Stakeholder Feedback Model for a Federal Research Program
This paper describes the evolution of the “intentional” model for stakeholder feedback that mitigates risk and...