Wow, I couldn’t be more honored. I’m really, really glad to be here. I want to thank Rick for that very flattering introduction. I’d also like to thank Maria, Luis, and Rick for inviting me here. I want to talk about why I believe models are crucial in designing and in research. I want to begin...
The pandemic has disrupted everything from the global flow of goods and services, to the actions that individuals can take in their daily lives. It has changed, for now at least, the ecosystems in which we work—impacting both how we think about ethnographic activity and how it is might be used. In...
I have a great job! I feel privileged to do it. In fact, my kids think my job is so great they think I go on vacation whenever I travel. Maybe it’s because I send home photos like this. I’d like to start with a rather personal story to which I will return at the end (and, since you’re going to...
Kurt Ward is a Senior Design Director at Philips Healthcare who is responsible for strategic alliances and collaborations across businesses and partners to stimulate, inspire and explore new value spaces and...
Thanks a lot. I enjoy being the last keynote speaker, because it means nobody gets to leave until I say.Thanks for having me in. It's been a very edifying three days. I enjoyed it here. I'm not gonna try not to keep you, because the weather is beautiful. But I have rather a lot on my mind today....
Luis Arnal has been working at the intersection of business, design and social sciences for 20 years. He is co-founder and CEO of INSITUM, a leading innovation consulting firm with 120 employees and offices in the US, Brazil, Spain, Mexico, Peru, Colombia and Argentina. INSITUM was recognized as...
Elizabeth Churchill, Director of User Experience at Google, is an applied social scientist working in human computer interaction, computer mediated communication, mobile/ubiquitous computing and social media. Prior to joining Google, Elizabeth was Director of Human Computer Interaction at eBay...
EPIC has been my spiritual home for ten years. So, rather than present the speech I’ve been giving on a book tour this year or talk about a new book I’m writing on cultural knowledge, I want to report back to headquarters on what I’ve seen this past year talking to corporate executives and...
1. Let me tell you about a flash of creative insight that I had last year. It started with a problem I had. Books I read and people I knew had been warning me that the nation and maybe mankind itself had wandered into a sort of creativity doldrums. Economic growth was slackening. The Internet...
My profession has a problem. It is awash in hacks and pretenders. I am guessing that 1 in 3 ethnographers is more or less incompetent.It is easy to identify some of the offenders. Some of them actually claim to be “self trained.” Others are focus-group moderators simply renamed. Some...