Luis Arnal has been working at the intersection of business, design and social sciences for 20 years. He is co-founder and CEO of INSITUM, a leading innovation consulting firm with 120 employees and offices in the US, Brazil, Spain, Mexico, Peru, Colombia and Argentina. INSITUM was recognized as...
Elizabeth Churchill, Director of User Experience at Google, is an applied social scientist working in human computer interaction, computer mediated communication, mobile/ubiquitous computing and social media. Prior to joining Google, Elizabeth was Director of Human Computer Interaction at eBay...
EPIC has been my spiritual home for ten years. So, rather than present the speech I’ve been giving on a book tour this year or talk about a new book I’m writing on cultural knowledge, I want to report back to headquarters on what I’ve seen this past year talking to corporate executives and...
1. Let me tell you about a flash of creative insight that I had last year. It started with a problem I had. Books I read and people I knew had been warning me that the nation and maybe mankind itself had wandered into a sort of creativity doldrums. Economic growth was slackening. The Internet...
My profession has a problem. It is awash in hacks and pretenders. I am guessing that 1 in 3 ethnographers is more or less incompetent.It is easy to identify some of the offenders. Some of them actually claim to be “self trained.” Others are focus-group moderators simply renamed. Some...
In this talk I spoke from my long experience in starting and building entrepreneurial businesses and, more importantly, about my more recent work in turning around several failing institutions and the many challenges of effectively implementing and managing change in established businesses even in...