Advancing the Value of Ethnography

Genre: Panel

10 Years of EPIC, Part IV: Simon Roberts

10 Years of EPIC, Part IV: Simon Roberts

Special Session: 10 Years of EPIC Part 1: ken anderson, Intel Part 2: Hiroshi Tamura, Re:public Inc. Part 3: Jeanette Blomberg, IBM Part 4: Simon Roberts, Stripe Partners Part 5: Panel Discussion

10 Years of EPIC, Part I: ken anderson

10 Years of EPIC, Part I: ken anderson

Special Session: 10 Years of EPIC Part 1: ken anderson, Intel Part 2: Hiroshi Tamura, Re:public Inc. Part 3: Jeanette Blomberg, IBM Part 4: Simon Roberts, Stripe Partners Part 5: Panel Discussion

Ethnography of Change: Change in Ethnography

Ethnography of Change: Change in Ethnography

This paper examines change as a model for success in ethnography. In business vernacular, change is relative to difference, and difference is thought to add value and differentiate a brand as unique to consumers. This paper argues that change is not a byproduct of the need for differentiation, but...