Amidst the advances of AI and automation, this paper provides a framework for ethnographic methods and insights to enhance human agency at work. Through analyzing data collected from ethnographic immersions in three different consulting firms (a professional services firm, a management...
With the Big Data hype, making digital data accessible and relatable for non-data experts is becoming an increasing challenge. In this paper we suggest Data Physicalization as a novel approach to facilitate conversations with collaborators about the meaning of data. While this challenge has been...
This essay offers an analysis of the “pain point,” a commonplace figure of speech in UX design and contemporary business contexts more broadly. By situating this everday trope within a wider discourse of pain, and its politiciztion in the United States, I seek to problematize the modes of...
Emerging technologies such as drones, sensors, mesh networks and IoT have significant potential to bring new life-changing services and benefits to places where infrastructure and ICT access is still limited. Nevertheless, many companies have already failed in the attempt to bring new solutions to...
The aim of this paper is to explore the potential for ethnographic approaches in technology startups and the venture capital firms that support and control them. The current practices and model of innovation aim for “disruptive innovation,” but most efforts fall short, prioritizing mass diffusion...
In the last ten years, an eclectic mix of electronic nicotine delivery products (‘e-cigarettes’) and practices have proliferated in the US with little restriction, producing a vast array of vaping mechanisms, flavors, and styles. At the same time, anti-tobacco movements have targeted e-cigarettes...
The paper attempts to offer a method to consistently monitor and capture a data eco-system in the everyday of a patient-caregiver relationship. We offer an account of the capture and intermeshing of different types and quality of data sources and their gainful deflection into a methodological...
This paper investigates how a close understanding of human activity can inform the design of culturally and contextually sustainable innovations for subsistence markets. Building on existing literature related to poverty alleviation initiatives and an ethnographic field study, this project...
While ethnography has been integrated into the design research, new product development and corporate strategy, it has been less well integrated into path-finding for new business opportunities. We’ve developed a model for path-finding research that has three core parts: creating a business...
This paper reflects on the evolving nature of ethnographic praxis in industry and argues that we must move beyond research and towards strategy in order to elevate our praxis, and to deliver real impact and value for our clients. Although this conversation is not new for the EPIC community, there...