Corporate ethnography is often targeted at renewing the life of a product. Getting customers to start using a product again – or start using it in the first place – entails a deep understanding of the rhythm of everyday life. When do customers begin to use this product? When do they stop? What...
In this time of social, technical, educational and industrial upheaval, time and space are being compressed and stretched as social actors develop new practices in response to shifts in their lived experience. In the American educational sector, these phenomena have crystalized in the meteoritic...
Focusing on the client-consultant relationship, well honed, but perhaps overly so, this paper aims to shed light on the conditions that at once streamline and challenge our collaborations. To do so, we borrow a page from the visual arts; namely an experimental method of representation called...
Starting from their interactions within shared spaces and use of shared objects, to large social networks, the Indian society has developed a range of ways to incorporate subtle gestures and systems into their lives that neither forces them to share all their time and space with everyone,...
Researchers at EPIC face something of a trap. Situated in an ethos of twenty first century consumer capitalism, our professional duties overemphasize individual consumers, and the products of our research always diverge towards our respective corporations’ interests. As a result we have little...
This paper argues that more appropriate measures are needed to illuminate the full value to organizations of...
For years big tech was one of the major employers of, and training grounds for, industry ethnographers focused...
This paper proposes a way to harness the power and benefits of community-led future change through the process of “citizen ethnography”. Just as “citizen science” has become a potent method for non-scientists to collect and contribute to scientific knowledge and outcomes, citizen ethnography is...
India is currently at the precipice of immense social and technological change. The proliferation of smartphones and growth of the nation's app economy raise questions about how digital platforms might influence the contours of love, sex, and desire in the region in the coming decades. This paper...
This paper explores cultural differences in the practices of car sharing in the context of urban mobility. Challenging the all too frequent and often uncriticial uses of the term “sharing economy”, we argue for a more granular representation of practices that occur when “sharing” meets “economy”,...