Advancing the Value of Ethnography

Genre: Paper

Ethnographic Temporality: Using Time-Based Data in Product Renewal

Ethnographic Temporality: Using Time-Based Data in Product Renewal

Corporate ethnography is often targeted at renewing the life of a product. Getting customers to start using a product again – or start using it in the first place – entails a deep understanding of the rhythm of everyday life. When do customers begin to use this product? When do they stop? What...

The Cackle of Communities and the Managed Muteness of Market

The Cackle of Communities and the Managed Muteness of Market

Researchers at EPIC face something of a trap. Situated in an ethos of twenty first century consumer capitalism, our professional duties overemphasize individual consumers, and the products of our research always diverge towards our respective corporations’ interests. As a result we have little...