We are at an early moment in the formation of an ethnographic project in and of the corporate world. I suggest that the work of ethnography in industry would benefit from being conceptualized as project in its own right. This paper seeks guidance inspired by earlier practitioners and scholars of...
Genre: Paper
At Home in the Field: From Objects to Lifecycles
In this paper, we explore how biographies of domestic objects are intertwined with the personal biographies of their owners and caretakers, narratives of household formation, and the life cycle of the family, and how we position the value of this work to business planners and engineers at Intel...
Skillful Strategy, Artful Navigation & Necessary Wrangling
This paper addresses three main issues: the fixation on the individual in corporate research, the emic need to privilege and represent relationships driving the political and cultural economic lived experience and the pressing need to find useful, effective ways engage corporate structures that...
Power Point and the Crafting of Social Data
In this paper I suggest that we should take a closer look at how we use PowerPoint. Authoring and presenting via PowerPoint is an invisible yet pervasive part of the work involved in corporate ethnography. Rather than being a pointer to a text elsewhere PowerPoint both produces the evidence of...
Investigating Mobility, Technology, and Space in Homes, Starting with “Great Rooms”
Certain American-style homes include large multifunctional spaces, often with vaulted or otherwise high ceilings, that incorporate living, dining, and kitchen areas. As an American cultural phenomenon, these “great rooms” symbolize and instantiate a particular vision of the good life or...
Ethnography and Process Change in Organizations: Methodological Challenges in a Cross-cultural, Bilingual, Geographically Distributed Corporate Project
We detail an ongoing, consultancy partnership, where ethnographic field methods are being used to elucidate the work practices of software engineers in a large organization. We focus on intellectual and logistical challenges that we face as a team – non-collocation; widely varying experience of...
What We Talk about When We Talk Data: Valences and the Social Performance of Multiple Metrics in Digital Health
Data as a discursive concept in and around data-intensive health and wellness communities evokes multiple social values and social lives for data. Drawing on two years of qualitative, ethnographic observations, participation, and interviews in these communities, our work explores the...
Giving Voice to Print Production Facility Workers: Representing Actual Work Practices in the Streamlining of a Labor Intensive Production Print Job
This paper presents findings from an ethnographic study of digital production printing, with a focus on a complex, labor-intensive production print job. The goal of the study was to inform the development of tools, processes and technologies to improve the efficiency of this kind of job within the...
Scene and Unscene: Revealing the Value of the Local Music Scene in Savannah, Georgia
Throughout human history, music has been central to the fabric of society. Music is a powerful form of communication, it helps us relate to one another, make sense of the world, and commemorate moments together. Yet, music is often perceived as an extraneous element in a local economy (Markusen...
The Ethnographer Unbounded: Considering Open Source in Corporate Environments
Technological advances that enable seemingly endless information sharing, as well as various counter efforts that attempt to limit and control access to information, have prompted us to reexamine how industry-based practitioners of ethnography promulgate their research. A comparison of two...