Advancing the Value of Ethnography

Genre: Paper

Paco – Applying Computational Methods to Scale Qualitative Methods

Paco – Applying Computational Methods to Scale Qualitative Methods

For several years we have been building and using an open mobile research platform, called Paco, that enables the scaling of qualitative research through quantitative, computational techniques. The platform provides a mechanism to design and deliver remote research instruments to mobile devices in...

Radical Insights: Towards a Critical Hermeneutic

Radical Insights: Towards a Critical Hermeneutic

In this paper, I will use an ethnographic research project to develop a set of foundational personas to work through the process of formulating insights that challenged the core epistemological assumptions of our stakeholders. Drawing on a rich body of discourse within postcolonial theory, I will...

Knowing That and Knowing How: Towards Embodied Strategy

Knowing That and Knowing How: Towards Embodied Strategy

This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural...

Tangible Tools in Para-Ethnographic Fieldwork

Tangible Tools in Para-Ethnographic Fieldwork

This paper sets out to explore how tangible tools can invite industrial managers to have a say in how ethnographic fieldwork can be conducted to explore the use of products in real-life contexts. We draw upon video materials and field notes from a series of customer visits in four European...