Advancing the Value of Ethnography

Genre: Paper

Contextualizing Customers

Contextualizing Customers

This paper is based on fieldwork in Pakistan and Malawi and focuses on the importance of communicating contextualizing stories to HQ and business developer teams. By means of an explorative approach—even in highly structured commercial projects with formalized needs—we’ve uncovered findings and...

Design Rituals and Performative Ethnography

Design Rituals and Performative Ethnography

[contrib_author post_id='596' name='JOACHIM HALSE'] and [contrib_author post_id='596' name='BRENDON CLARK'] [s2If is_user_logged_in()]Download PDF[/s2If] This paper proposes a course for ethnography in design that problematizes the implied authenticity of “people out there,” and rather favors a...

The Invisible Work of Being a Patient and Implications for Health Care: “[The Doctor Is] My Business Partner in the Most Important Business in My Life, Staying Alive”

The Invisible Work of Being a Patient and Implications for Health Care: “[The Doctor Is] My Business Partner in the Most Important Business in My Life, Staying Alive”

  In a distributed system of care, patients shuffle among many clinicians and spend the majority of their time away from the treatment center. Although we see the results of patients’ work (e.g., medication taken, arrived at appointment) we do not see the work itself. By failing to see this...