Startup accelerators have expanded worldwide in recent years, fostering the development of technology startups and spreading Lean practices and Silicon Valley values to all corners of the globe. These accelerators clearly create value—for the teams whose development they foster, the products they...
This paper presents what it means for the low income, non user segment to have ‘technological voices’ and in turn ‘be heard’ socially and economically. It argues that the ICT liberates low income people to explore ways in which technology might help to support their livelihood. We draw on recent...
How everyone stands to benefit from a better understanding and use of patients’ perspectives and experiences of life with type 2 diabetes when designing and implementing treatment interventions. The current approach to diabetes management is flawed. Providers’ use of the concepts of...
This paper reflects on an experiment to combine an “ethnographic walking tour” with futures and foresight methods, as a means of enhancing and validating foresight exercises through the addition of valuable first-hand observation. The project, entitled Embed, was created to familiarize senior...
This paper explores how methods used to procure ethnographic visuals transition between different cultural histories and varying visual vocabularies. We use an instance during which we were detained (and the police summoned) after taking photos of an apartment building in Cairo to illustrate how...
The majority of ethnographic studies for businesses have focused on places: home, work, “third places,” and even “non-places”. Daily life, however, is composed of transitional moments – matter of “in-betweeness.” Transitional spaces and movements have increasingly been sites for “filling the gap”...
With the proliferation of oral therapies (in place of injectables) for many chronic conditions, the locus of medical treatment is shifting from the surveilled context of the clinic to the private space of the home. In the home, compliance and persistency – the extent to which patients take...
This paper describes an innovative attempt to construct a large-scale, global comparative visual ethnography of domestic spaces, and uses the notion of ‘sociality’ to interrogate the ability of such a broad but relatively thin data set to do justice to ethnography’s potential to capture and...
This paper reports and reflects on a perhaps new development: A rise of projects where the ethnographic experience of clients moves to the center. With these projects, often for higher level executives, the exposure by clients to real people becomes the main selling point. The paper discusses two...
In this paper, we present our experience in sharing ethnographic material with engineers that have a very different perception of technology and the role of its users. Rather than convey ‘findings’ in a rational argument, we have experimented with formats where the role of the ethnography is to...