This paper takes on the challenge of understanding behaviour change through the lens of anthropology. In the field of market research, the goal is to find the leverage points of emotional connection that will inspire a desired behaviour. But traditional approaches to research have relied on...
Ethnography and clinical research appear fundamentally disparate, even conflicting. Their very objectives are dichotomous – the latter moves molecules ‘from the lab to consumer market’ in controlled environments, while the former studies the uncontrolled environment of everyday life. However, with...
Technological innovation obsolesces not only earlier technologies, but also the knowledge, skills, and expertise of the users of those technologies. Individual obsolescence is generally written off as the cost of participation in a vibrant capitalist economy, a small price to pay and part of the...
From the perspective of industrial design, user-centered design denotes more than a methodology to understand users. More importantly, it is a medium to create a relationship between designers and users. While user-centered design has much to offer, user research is not a convention in...
Framed by the idea that ethnography is a trans-disciplinary praxis, this paper adopts Alan Barnard’s framework of the theory as questions, assumptions, methods, and evidence (QAME) to compare how ethnographic praxis is approached across the domains of anthropology, marketing, and design. The...
[contrib_author post_id='572' name='JONATHAN BEAN'] [s2If is_user_logged_in()]Download PDF[/s2If] This paper discusses a method I used to conduct a study of hygge, a Danish concept that is usually translated as “cosiness.” I wanted to learn more about hygge and how it related to technology...
Ethnographic and design work share, deeply, the challenge of conveying the truth of the work we do to interlocutors from very different backgrounds. Writing is hard work even with the shared culture that an academic discipline or a single firm can draw upon. How, then, to write well for...
This paper addresses corporate policymaking and its varied meanings through organizational hierarchies and across departments. We argue for an approach to policymaking and implementation in large companies such that the impact on work remains visible to decision makers, and such that employees...
Erickson and Kellogg’s construction of social translucence suggests that collaboration tools can be designed more effectively by balancing elements of visibility and awareness among members of the user community to instill a norm of accountability. This paper questions whether the...
This paper offers findings from a study of relationship formation in Information Technology (I.T.) outsourcing services and explores the conditions in which relational practices are veiled by the work designs, tools, business lingo, and even media representations of Information Technology...