This paper presents considerations of strategies for communicating the value of ‘business anthropology’ and ‘insights’ to sceptical business audiences, based on a number of studies with a total of 47 interviews with executives in 27 large companies in mainly Europe, but also the US. The paper will...
This paper reports early findings of an ethnographically-inspired research project focused on individuals who are actively engaged in the creation and online distribution of original media – on blogs, vlogs, and social networking sites – and on the collectives that form around “user-generated...
This paper contributes to the ongoing debate about the role of ethnography in design. Whilst I believe that the contribution of ethnography to design has yet to be fully explored and articulated, I also hold the view that ethnography has a more effective role to play in “informing design” that...
In this paper I present and discuss Reflective Probes, Primitive Probes, and Playful Triggers – derivates of Cultural Probes that build off such work promoting multiple places for and uses of creative, inspirational and provocative artifacts in research and development endeavors. In the first...
“The area of early education is experiencing tremendous experimentation and progress, but what has been missing are right brain thinkers. These are individuals whose craft is seeing patterns, making connections, adapting what works in one context to the realities of another context.” – Tony...
As an introductory set of remarks for the theory session, this short paper sets up some issues facing both the field of ethnography applied in industry and those who undertake theoretical work in the field. The author proposes some simple dimensions for discussion: how we might consider work in...
This paper examines and celebrates the notion of the “cutting edge” as it applies to ethnographic praxis in industry. First of all, EPIC is the first-ever business anthropology conference. Secondly, the conference is just one example of the growth and mainstreaming of the field of design...