This paper describes how ethnography became a catalyst for organizational change in a leading financial institution by providing a collaborative context for functional groups to come together in co-creating a multichannel customer banking experience. While consumers increasingly expect a good...
This paper explores a way to expand business using ethnography as an industrial service or product. First, a challenge that companies are facing and trying to deal with, which is industrialization is described. In the software industry, as computer prices go down, the requirements for software...
In the following, we suggest that the product of ethnographies undertaken for commercial and industrial purposes is under threat of losing its integrity. The sorts of results furnished through ‘applied ethnography’ and those resulting from methods like focus groups, interviews, questionnaires,...
This paper presents a study of new technologies potentially enabling access to a sensory feast of places by ‘wired up’ flanêurs, real-time as well as remote ‘native’ description and interactions and situated oral histories excavated through ‘being in a place’. We describe an inter-disciplinary...
Since the 90’s, one of ethnography’s values has been about the reduction in the risk of developing new products and services by providing contextual information about people’s lives. This model is breaking down. Ethnography can continue to provide value in the new environment by enabling the...
In this paper we challenge an assumption about caregivers of chronic patients that we’ve repeatedly encountered in our ethnographic fieldwork: that of the inherently and permanently resilient caregiver, or a...
This paper presents a design anthropological study with User Experience design departments from five large companies in Denmark, ranging from manufacturers of medical equipment through toys to control systems for industrial infrastructures. We explore the challenges they face as products,...
In the last decade, Future Studies have developed a very important corpus of theory and methods aimed to analyze the future of cities. Meanwhile the world is confronted with major challenges like climate change, global pandemics, migration, inequality and poverty, government agencies, professional...
Since March 2020, many employees around the world have been forced to work from home due to the COVID-19 global pandemic. Astronauts aboard the International Space Station (ISS) have experience in working in isolation and confinement. This paper focuses on a comparison of astronauts on the ISS and...
Despite companies facing real consequences for getting ethics wrong, basic ethical questions in emerging technologies remain unresolved. Companies have begun trying to answer these tough questions, but their techniques are often hindered by the classical approach of moral philosophy and...