PechaKucha—This talk is an illustration of my journey from being a dejected, sole researcher in a chaotic 300 person startup to a place where I learned not only how to be a better interviewer, but also a more effective and influential employee. Shipra Kayan has over a decade of experience as a...
Genre: PechaKucha
The Undergraduate Anthropologist
PechaKucha—This presentation explores corporate Anthropology from the perspective of an undergraduate with eight years of business administration experience. Focusing on business transformation and the potential for Anthropologists to add value and assist with growth and strategy. Keywords:...
The Full Epiphany
PechaKucha Presentation—The Full Epiphany suggests that epiphanies are the real metric for ethnographic success. An epiphany is an out of this world understanding for how humanity works. When you have an epiphany you might simultaneously feel the following: 1) believe you see something so...
China Over/Under: Exploring Urban China’s Informal Markets
China’s political and industrial leaders are striving to transform the most populous country in the world from the 20th century’s “global workshop” into the 21st century’s “global innovator”. In sharp contrast to these lofty ambitions, each day a force of 260 million migrant laborers (equal to the...
How Being rather than Doing Can Add Value
When the currency of business is “doing,” how do we embrace “being?” When tight deadlines and budget cuts drive us, how can we pursue something you can’t see or measure? How can we cultivate a culture of patience when we don’t get smoke breaks anymore? How Being Rather Than Doing Can Create Value...
The Big “I Don’t Wanna”
PechaKucha Presentation—Medical and social science research provide compelling data to address social issues, societal dynamics, and social determinants of health. But powerful data do not always persuade. Sometimes we know what we believe more than we believe what we know, especially at the”big”...
When ‘Design Thinkers’ Prototype—through an Anthropologist’s Eyes
PechaKucha—Our anthropology trained colleague was new to Design Thinking and prototyping before joining us. As she’s explored this new activity with us we’ve come to see the alignment between prototyping and other anthropological methods or principles. We’ve also noticed understanding prototyping...
Empathy without a Face: Is Ethnography Effective in the Absence of Participant Photographs?
UX researchers channel the voice of the user. They succeed to the extent that they are able to build bridges, giving designers and stakeholders an authentic sense of user emotions, motivations, challenges, and delights. Good research pushes the design team to feel what the user feels,...
An Ethnographer Goes To Career Day
As a working mother it’s important to me that my 5 year old knows what I do. This isn’t just so that she understands where mommy goes all day. It’s also because I feel that it is critical that I provide her as many examples as possible of women who are taking leadership roles and making an impact...
Digital Love: Hacking the System
According to John Lennon, “All you need is love…” Do these words still hold true? What happens when society, family, or friends don’t approve? Or when cultural values make finding love feel awkward or taboo? Digital has forever changed what is accepted and expected in the world of dating; however,...