Advancing the Value of Ethnography

Genre: Perspective

Something More Persuasive than Fear

Something More Persuasive than Fear

What’s the first thing to do if, at the end of your work day, you come home to your apartment and see a river of water flowing out from under the washroom door, threatening to harm your home and your downstairs neighbor’s? Do you start to clean up the mess while the water keeps flowing? No, you...

What’s So Funny ‘Bout Peace, Love and (Empathic) Understanding

What’s So Funny ‘Bout Peace, Love and (Empathic) Understanding

In the early 1970s, Nick Lowe wrote a song from the perspective of an old hippie character. This character laments change as he witnesses the cultural pendulum swing from the peace and love 60s into the hard-edged 70s. It’s not clear whether Lowe—or Elvis Costello, who later recorded the...

Ethnography to the Rescue of Change Management

Ethnography to the Rescue of Change Management

It’s not unusual for challenges to arise when organizations and teams undergo transformation. Whether due to natural growth, global expansion, or shift in focus, confusion and misalignment may lead to poor morale and mistrust. In such cases, Human Resources is typically brought in to manage...

Translating Infrastructure to Technology

Translating Infrastructure to Technology

I spend a lot of time thinking about mail. Actually, I don’t just think about it—I interview and observe people sending things, and it is actually more interesting than watching people lick stamps. As an ethnographer, I look at the overall context of the work and business processes connected to...

“Culture Matters More than We Think”: Eric Weiner / A Profile

“Culture Matters More than We Think”: Eric Weiner / A Profile

EPIC Profiles Series EPIC2016 Keynote Speaker Eric Weiner is a veteran foreign correspondent and New York Times best selling author. In an interconnected, technology-driven world, does culture still matter? Can there really be “best practices” to be drawn from the vast range of human experiences?...

Why EPIC Needs Ethical Guidelines and Why You Should Care

Why EPIC Needs Ethical Guidelines and Why You Should Care

"The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces." —Phil Zimbardo No one reading this article conducts research with the intent to cause harm to others. It’s hard to imagine that anyone would—research is more regulated...

Working for Social Change

Working for Social Change

No matter the source of your employment, whether in the commercial sector or academia, we all want our work lives to add up to something positive. Yet it is easy to wonder how this or that project actually affected the world for better or worse. What can we do to make the next project better? How...