At the recent climate talks in Paris, 195 countries adopted a universal climate deal for the first time ever, key parts of which are legally binding. This is a stunning success and highlights how urgently the world’s nations, backed by their citizens and businesses, are seeking new ways to thrive...
Genre: Perspective
Melissa Cefkin / A Profile
EPIC Profiles Series Many of us have a kind of conversion story—that enlightening moment when we discovered anthropology at university or even later in our careers. But Melissa Cefkin knew she wanted to be an anthropologist by the age of fifteen. The daughter of a professor and raised in a college...
Evolution of User Experience Research
Ten years is an eternity in the tech world. But the speed of change makes the classic “decade of reflection” even more valuable for assessing which changes really count and why. We had a chance to reflect systematically on the last decade of user experience research for the second edition of our...
Sales-Driven Soothsayers: Corporate Anthropologists as Trending Trope in Today’s Public Imagination
My colleagues and I at ReD Associates, New York, nearly elbowed each other out of the way trying to snag our office’s copy of Tom McCarthy’s sleek new novel, Satin Island. Beyond making sense of the colorful oil or island-like blobs on the cover, we wanted to know: Is U., a “corporate...
Putting Death in Its Place: Using Ethnography to Redesign Death
Ever heard about the “the turning of the bones” in Madagascar? Once every five years or so, families get together for a rambunctious gathering at their ancestral crypt as they exhume the bodies. It’s a very lively affair – family members share recent news with the deceased, ask for advice and...
Bring Back the Bodies
I want to start with a question. Please be honest in your response. Have you ever had the feeling that the ethnographic interview you just conducted is more interview than ethnography? If your answer was a ‘yes, maybe or sometimes’, isn’t it time to explore why this is the case? A key trope of...
BarnRaise: IIT Institute of Design Creates Systemic, Transdisciplinary Collaborative Models
The Institute of Design (ID) at the Illinois Institute of Technology is building thought leadership and practice around using design to innovate for humanity’s most pressing, confounding issues. The world faces daunting global challenges—complex, fast-changing, and unpredictable problems—that...
Rethinking Financial Literacy with Design Anthropology
Marietta is 61 years old. She takes care of her adult son (unemployed) and her daughter-in-law (disabled), both of whom live with her in a simple 3-bedroom house on the wrong side of the freeway. Her rent is sky-high, because in Silicon Valley rents are crazy on both sides of the freeway. Marietta...
Luis Arnal / A Profile
"Innovation Lives at the Borders" Luis could talk forever about his passion for INSITUM. He doesn’t like to showcase himself as the company’s front man, but in fact, he leads one of the most important innovation consultancies in the world, with over 120 consultants, 7 offices and more than 1400...
Satin Island: An Appreciation
I will admit that as soon as I heard there was a newly published novel about a corporate anthropologist, I took the bait and grabbed a copy (metaphorically, of course, given that I in fact downloaded an e-book). How would my world and my work be represented in fiction? What truths or myths might...