Advancing the Value of Ethnography

Genre: Perspective

Something More Persuasive than Fear

Something More Persuasive than Fear

What’s the first thing to do if, at the end of your work day, you come home to your apartment and see a river of water flowing out from under the washroom door, threatening to harm your home and your downstairs neighbor’s? Do you start to clean up the mess while the water keeps flowing? No, you...

Quantified, behind the Scenes

Quantified, behind the Scenes

*Join Dawn Nafus on September 1 when she hosts Ethnography & Quantified Self at EPIC2016. A few years ago, a colleague had asked me about the adoptability of biosensors—a rapidly evolving category of sensors that detect an ever-expanding array of stuff about the body or the environment. Water...

Design as a Cultural System

Design as a Cultural System

I don’t think I’m supposed to admit this, at least not publicly, but it’s true: talking about design drives me to drink. Not literally of course (I’m a teetotaler!), but metaphorically. Why? Because design itself isn’t really a single term, but a collection of homonyms, each of which bears some...

Sustainability Initiatives Succeed with Good Storytelling

Sustainability Initiatives Succeed with Good Storytelling

At the recent climate talks in Paris, 195 countries adopted a universal climate deal for the first time ever, key parts of which are legally binding. This is a stunning success and highlights how urgently the world’s nations, backed by their citizens and businesses, are seeking new ways to thrive...

Melissa Cefkin / A Profile

Melissa Cefkin / A Profile

EPIC Profiles Series Many of us have a kind of conversion story—that enlightening moment when we discovered anthropology at university or even later in our careers. But Melissa Cefkin knew she wanted to be an anthropologist by the age of fifteen. The daughter of a professor and raised in a college...

Evolution of User Experience Research

Evolution of User Experience Research

Ten years is an eternity in the tech world. But the speed of change makes the classic “decade of reflection” even more valuable for assessing which changes really count and why. We had a chance to reflect systematically on the last decade of user experience research for the second edition of our...

Bring Back the Bodies

Bring Back the Bodies

I want to start with a question. Please be honest in your response. Have you ever had the feeling that the ethnographic interview you just conducted is more interview than ethnography? If your answer was a ‘yes, maybe or sometimes’, isn’t it time to explore why this is the case? A key trope of...