Remember the days when a main challenge of the EPIC community was convincing executives that humans weren’t just rational actors all the time? Back when arguing for the value of ethnographic research, thick data, and so forth, started with getting executives to realize that there was more to...
Genre: Perspective
When the Insights Matter, Humans Matter
Connecting with other people is at the heart of ethnographic research – understanding their perspectives, preferences, and behaviors helps organizations create and align offerings with consumers. Research relies on clear communication to optimize participant experience and develop meaningful...
Ethnographers Don’t Create Futures, People Do: Ethnographic Context and Facilitating Better Futures
The future, of course, is inherently unpredictable. As the EPIC2021 theme Anticipation begins, “There are no future facts. Yet we humans constantly create potential futures.” People create futures when they begin to see alternate possibilities and situations where their decisions—and those of...
An Embarrassment of Data: Why Businesses Should Focus on Hypothesis Building
"What a useful thing a pocket-map is!" I remarked. "That's another thing we've learned from your Nation," said Mein Herr, "map-making. But we've carried it much further than you. What do you consider the largest map that would be useful?" "About six inches to the mile." "Only six inches!"...
Anthro-Vision: A New Way to See in Business and Life
Anthro-Vision: A New Way to See in Business and Life Gillian Tett 2021, 304 pp, Avid Reader Press / Simon & Schuster → Watch Simon Roberts in conversation with Gillian Tett & Donna Flynn Ulf Hannerz once proposed that “common sense is cultural ‘business as usual’; standard operating...
How Ethnographic Methods Make APIs More Usable
Application Programming Interfaces, commonly known as APIs, connect the front-end interfaces we see when we navigate the internet (like websites and apps) to the back-end systems, or databases, that store information. APIs enable people to carry out transactions online, like purchasing goods,...
Best Laid Plans…An Ethnographic Approach to Foresight
What is Foresight? Foresight is an umbrella term used to describe a wide variety of methodologies and approaches for considering and preparing for possible and probable futures in order to help inform present and future courses of action. Today, it is an important and widely deployed practice that...
Ethnography for Sensemaking in Times of Trauma
Dealing in Desire: Asian Ascendancy, Western Decline, and the Hidden Currencies of Global Sex Work Kimberly Kay Hoang 2015, 248pp, University of California Press The Labor of Care: Filipina Migrants and Transnational Families in the Digital Age Valerie Francisco-Menchavez 2018, 256pp, University...
How Ethnographic Exhibits Can Shift Business Paradigms
Through the art of exhibition, curators immerse people in new worlds and new points of view, whether by transporting visitors to 18th century India or through challenging art history’s colonial gaze. The goal of an exhibition is a shift in perspective, to move people to think differently about...
Move Fast, Break Shit, Burn Out: The Catalyst’s Guide to Working Well
Move Fast, Break Shit, Burn Out: The Catalyst’s Guide to Working Well Tracey Lovejoy and Shannon Lucas 2020, 305 pp, Lioncrest As I write this, we’re just a few months into 2021, and, well, the world hasn’t magically changed. When the clocks ticked over on December 31, it felt as if there was a...