Advancing the Value of Ethnography

Genre: Perspective

Putting the ‘Social’ Back in ‘Social Science’ Research

Putting the ‘Social’ Back in ‘Social Science’ Research

Remember the days when a main challenge of the EPIC community was convincing executives that humans weren’t just rational actors all the time? Back when arguing for the value of ethnographic research, thick data, and so forth, started with getting executives to realize that there was more to...

When the Insights Matter, Humans Matter

When the Insights Matter, Humans Matter

Connecting with other people is at the heart of ethnographic research – understanding their perspectives, preferences, and behaviors helps organizations create and align offerings with consumers. Research relies on clear communication to optimize participant experience and develop meaningful...

Anthro-Vision: A New Way to See in Business and Life

Anthro-Vision: A New Way to See in Business and Life

Anthro-Vision: A New Way to See in Business and Life Gillian Tett 2021, 304 pp, Avid Reader Press / Simon & Schuster → Watch Simon Roberts in conversation with Gillian Tett & Donna Flynn Ulf Hannerz once proposed that “common sense is cultural ‘business as usual’; standard operating...

How Ethnographic Methods Make APIs More Usable

How Ethnographic Methods Make APIs More Usable

Application Programming Interfaces, commonly known as APIs, connect the front-end interfaces we see when we navigate the internet (like websites and apps) to the back-end systems, or databases, that store information. APIs enable people to carry out transactions online, like purchasing goods,...

Best Laid Plans…An Ethnographic Approach to Foresight

Best Laid Plans…An Ethnographic Approach to Foresight

What is Foresight? Foresight is an umbrella term used to describe a wide variety of methodologies and approaches for considering and preparing for possible and probable futures in order to help inform present and future courses of action. Today, it is an important and widely deployed practice that...

Ethnography for Sensemaking in Times of Trauma

Ethnography for Sensemaking in Times of Trauma

Dealing in Desire: Asian Ascendancy, Western Decline, and the Hidden Currencies of Global Sex Work Kimberly Kay Hoang 2015, 248pp, University of California Press The Labor of Care: Filipina Migrants and Transnational Families in the Digital Age Valerie Francisco-Menchavez 2018, 256pp, University...