We all strive to do work that has strategic value and to communicate our insights in ways that gain traction and make an...
Genre: Talk/Seminar
Ethnographic Thinking: From Method to Mindset
It’s more important than ever to have a firm grasp of our full value as ethnographers. In addition to...
Navigating the Realities of Self-Employment
A roundtable of experienced business owners and independent practitioners share their wisdom and experiences...
The Long View: Collective Wisdom on Where We’ve Been and How Ethnographic Practice Evolves to the Future
The pandemic, layoffs, AI, inflation/deflation, climate change…these days there is plenty of upheaval. In times...
Career Pivots: Market Research & Brand Strategy
Presenters Cato Hunt is a Director at Space Doctors, where she heads the London office and pioneers new ways to...
Re-evaluating Usability and Strategic Research: Delivering Value via Research Practice
Usability studies are sometimes devalued as mechanical work, as opposed to ethnography and other kinds of research considered to be a more strategic and engaging. This contributes to a perception of usability evaluation as lower status, or appropriate for early career researchers—work that one...
Removing Barriers for Research Participants with Disabilities
Overview Over a billion people worldwide (and around 25% of the populations of the USA and Europe) live with some kind of disability—a reality no organization can afford to ignore. That means all of us must...
Equity-Centered Leadership
Equity-Centered Leadership focuses on ensuring that all employees can succeed in a workplace, regardless of their...
Ethnography for Organizational Change
Organizations are realizing that successful change requires the ability to understand work practices as cultural practices. They need to go beyond the ubiquitous employee survey to develop a more holistic view...
Anticipating Credible Futures
Overview Strategic planning is becoming less and less viable in a volatile world prone to black swan events. Prediction is a low-percentage approach to an unknowable future. But we still need to navigate change...