Overview Ethnography has always illuminated the interconnections between society and industry, private and public, economic and cultural, business and civic. But recent events—COVID-19, police...
Genre: Talk/Seminar
Space and Place in the Digital Age: Space as a Service
Overview As the world has shifted to digital everything, the practice of mapmaking—or modeling and communicating spatial information—has seen profound shifts. Once artifacts-on-paper that we...
Framing Brands and Markets: Consumer Culture Theory
Description Consumer Culture Theory (CCT) looks at consumers, brands, and markets from a social and cultural vantage point. From Sid Levy’s famous 1955 HBR article, “Symbols for Sale,” to today’s thriving...
Creating a Strategic Role for Research in Your Organization
Approx 78 min Human-centered research practices embedded in business contexts have matured to a problematic inflection point. Called upon as a means of finding answers to human complexities, qualitative research...
How We Hire Researchers
Overview Getting a foot in the door for a coveted researcher job can be a mysterious process at best. What qualities are employers looking for? What hard and soft skills are most attractive, and how do you let...
Ethnography and Independent Consulting: Strategies for Surviving and Thriving
Overview Our thid EPIC Talk on the latest strategies, opportunities, and challenges of gig work. Last year’s presentation covered how to get started, find work, make an impact, and navigate a...
Remote Research and the Challenge of ‘Being There’
Overview In our goal to understand meanings and practices, logics and relationships, cultural and social phenomena, our ethnographic practice hinges on ‘being there.’ Now, the coronavirus pandemic...
Post-Human Centered Design: Working Responsibly at Scale
https://vimeo.com/419104899 Overview Human-centered design has driven a two decade renaissance in product development, providing a transparent framework that exposes rationale, demystifies process, and provides more reliable outcomes than many other approaches to innovation. The cycle of empathy,...
Exploring Ethnofutures
The anthropological imagination can be exponentially expanded by anticipating the consequences of human action. Futures thinking—strategic research that helps us systematically explore what the...
Anthro-Vision: A Manifesto for Ethnography in Business
Anthro-Vision is a powerful argument for the predictive, strategic, practical, and moral value of understanding the world through a cultural lens. In her new book, Gillian Tett describes the framework that fuels her award-winning business journalism, including her prediction of the 2007/8...