Overview Ethnographers tend to be uneasy about survey research. Some of us shun it because it seems “reductive” of human experience; others are intimidated by complex methods and analytics that weren’t part of...
Genre: Tutorial
Tutorial: Making Sense—Leading Teams Through Synthesis
Tutorial: Analysis in Human-Centered Design
Overview This tutorial will give you a framework for understanding the important role of analysis in human-centered design and teach 4 key methods for practicing analysis. The framework proposes a model for...
Tutorial: Getting Started with Sensor Data
Overview Activity trackers, instrumented environments, and other kinds of electronic monitors offer new possibilities and new challenges for ethnographic research. They provide a trace of what goes on when the...
Tutorial: Frameworks and Foundations for Research Team Development
Overview Growing a successful research team within a complex organization can be overwhelming—and there are not many concrete resources. You must consider a variety of elements to grow yourself and your team, at...
Tutorial: Using Analogs to Research the Unknown
Learn strategies to design research of inaccessible or future environments. Overview Ethnographers seek insights by studying people in their natural environments. What if the thing you are designing will not be...
Tutorial: Business Thinking for Ethnographers
Learn concepts and mindsets of business culture to make your work more intelligible and influential. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the...
Tutorial: Data and Ethnography for Better AI Product Development
Overview Ovetta Sampson covers when, how, and where to integrate ethnography and data science in the exploratory research process to have better and more ethical AI product development outcomes. With a...
Tutorial: Ethnographic Research Design
Ethnography is closely associated with the core qualitative methods of interviewing and observation. But ethnographers in business often work with a broad range of other methods, from video and diary studies to...
Tutorial: Human Sciences and Value Creation—Building Transformative Value Propositions
Overview Where do I find new sources of value in a heavily competed industry? How can I build more compelling value propositions with transformative potential? Integration of the human sciences into corporate...