Overview Growing a successful research team within a complex organization can be overwhelming—and there are not many concrete resources. You must consider a variety of elements to grow yourself and your team, at...
Genre: Tutorial
Tutorial: Using Analogs to Research the Unknown
Learn strategies to design research of inaccessible or future environments. Overview Ethnographers seek insights by studying people in their natural environments. What if the thing you are designing will not be...
Tutorial: Business Thinking for Ethnographers
Learn concepts and mindsets of business culture to make your work more intelligible and influential. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the...
Tutorial: Data and Ethnography for Better AI Product Development
Overview Ovetta Sampson covers when, how, and where to integrate ethnography and data science in the exploratory research process to have better and more ethical AI product development outcomes. With a...
Tutorial: Ethnographic Research Design
Ethnography is closely associated with the core qualitative methods of interviewing and observation. But ethnographers in business often work with a broad range of other methods, from video and diary studies to...
Tutorial: Human Sciences and Value Creation—Building Transformative Value Propositions
Overview Where do I find new sources of value in a heavily competed industry? How can I build more compelling value propositions with transformative potential? Integration of the human sciences into corporate...
Tutorial: Agile for Researchers
Overview Agile is taking the design world by storm, and requiring teams—including researchers—to rethink how we communicate, plan, and act. But is it possible, or even desirable, to apply agile methodologies to...
Tutorial: Visualization Principles for Talking Less and Communicating More
Overview A simple understanding of the principles of good information and visualization design can help in the presentation, comprehension, and socialization of your research insights and recommendations....
Tutorial: Cultural Domain Analysis – Methods for Human Insight Research
Learn simple, yet powerful methods to understand shared cultural knowledge and mental models for user, market and organizational research. Overview This video has been edited to protect the privacy of...
Tutorial: Sketchnoting, A Practical Toolkit to Improve Your “Scribing” Skills
Overview “Sketchnoting” is the ability to make fast and useful visual notes. It has become a recognized contemporary visual practice in different disciplines. Visual note taking can be a powerful skill for...