Advancing the Value of Ethnography

Genre: Perspective

The Future of Anthropology: EPIC/AAA Partnership

The Future of Anthropology: EPIC/AAA Partnership

“I have just seen the future of anthropology,” I said to anyone and everyone who asked me about the first EPIC (Ethnographic Praxis in Industry Conference), held in 2005 at Microsoft’s Seattle area campus. I had had a privileged vantage point, having offered to coordinate the production of the...

Everything is Made up and the Points Don’t Matter

Everything is Made up and the Points Don’t Matter

As children, we view the world as fixed. In the US, kids learn that red means stop, Columbus had three ships, and the police are there to protect us. We learn culture as immobile and that we have a place in that culture, and this place is reiterated continually by our socioeconomic situation and...

The Ritual of Lean

The Ritual of Lean

There are many ways to view Lean. Lean is a business science. It is a product development method. And in many ways, it is a communication medium. In my research with startups, I’ve also heard Lean referred to as a religion. If Lean is a “religion” in the new startup era, I’d like to propose...

EPIC2023—The Big Reveal!

EPIC2023—The Big Reveal!

 Hello! We are Marta Cuciurean-Zapan, Director of Research and Insights at IDEO, and Evan Hanover, Director at Conifer Research. We are incredibly excited to invite everyone in the room today and online, EPIC members past, present, and future to… …Chicago, Illinois, for EPIC2023 next October!...