Advancing the Value of Ethnography

Genre: Perspective

Engineers “On The Ground”: Mass Observation at Moto

Engineers “On The Ground”: Mass Observation at Moto

Of course, EPIC has always been a ‘community of praxis’ (as much as practice) helping attendees put what they learn into action. For us at Motorola Mobility, 2013 was no exception. The company had reduced its phone portfolio to a handful of products; and knew the only way to grow market share was...

A Dozen Things Every Client Should Know about Ethnography

A Dozen Things Every Client Should Know about Ethnography

In the past decade we have witnessed the proliferation of mobile platforms, social media, and cloud computing. At AnswerLab, the user experience research firm where I work as a researcher, we have seen demand for ethnographic research steadily grow as technology becomes more and more a part of...