For almost 85 years, Consumer Reports has been detecting and anticipating shifts in consumer need for products and services so that we can guide consumer choice with rigorous research and testing. When the COVID-19 pandemic started to peak in March 2020 in the U.S., our ability to access the 63...
ORIGINALLY PUBLISHED IN ENGLISH: Accelerating User Research: How We Structure Insights for Speed At Spotify 一直以来，由于人们认为用户研究的有效性较低，用户研究所得的洞察都在产品开发中被边缘化。我在职业生涯的第一阶段致力于提倡组织为什么该积极地听取用户的意见和想法，为什么每一个人应该相信定性见解可用于指导他们的决策，以及为什么用户研究是需要专业技能的实践领域。...
The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them Simon Roberts 2020, 336 pp, Blink Publishing/Bonnier In The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them, Simon Roberts aims to resuscitate the human body from the sepulchre of Western thought,...
ORIGINALLY PUBLISHED IN ENGLISH: Beyond the Toolbox: What Ethnographic Thinking Can Offer 译者: Yulin Wang and Kaixin Li 写于从西雅图飞往法兰克福的汉莎航空490航班上 飞机上的晚餐时间刚过，每个乘客都开始安顿下来，为长途飞行做各自的准备。笔记本电脑、眼罩、充电线、耳机、耳塞、拖鞋、护手霜……大家都显得很忙。我身边的女乘客服了一粒助眠药，盖好了身上的毯子。我也开始查看机上娱乐频道，排上自己想看的电影。当我翻阅纪录片时，我意外地发现了一个名为“...
Languages are alive—vibrant and eloquent expressions of who we are. During my doctoral fieldwork I looked at how people used language to enact and express their identity, how connections and community were created through speech and how forms of talk, particular phrases or words, could transport...
Hi everyone, my name is Adam Singer. I’m a Strategist at Gemic and I’m new to the world of ethnography. Gemic is a strategy consulting firm founded by anthropologists that embeds anthropological and social science theory and methods into the core of its work. It uses these tools among others to...
In the spring of 2019 I met Klara, a fashion blogger based in Malmö with a growing reputation in sustainable design. Klara was a classic millennial of the type I had been studying for years: ambitious, anxious, confident and concerned about her future job security. In the course of a long...
Samantha – One of Us, and All of Us On a rainy spring afternoon, Samantha was absentmindedly reading the news as a procrastination tool between her two zoom calls, and finding the headlines even bleaker than usual. Unemployment numbers around the world had just hit historic highs, the mortality...
As an ethnographer and user researcher in industry a lot of my work depends on speaking to people face to face, understanding how they live their lives on their own terms and in their own spaces. Since the onset of Covid-19 both academic and industry researchers alike have been recalibrating how...
Early in 2020 as a result of Covid-19, Convo—along with companies around the world—moved all research in India to remote solutions. This was quite a change and presented new challenges to the research team. While our preference is almost always to go in-home, particularly for foundational and...